Language and Moral Decision Making
Imagine you are on a bridge, and see a runaway train shooting down the railway tracks towards five workers who are unable to hear or see the train coming. A large man is sitting on the bridge, and if you push him off (killing him but stopping the train early) you can save the five people. Would you push him to save five people? Now imagine the same scenario, with a runaway train about to hit five workers. But this time, you are at the side of the tracks, and by pulling a switch you can change the direction of the train. However, there is one worker on the other set of tracks that would end...
Read MoreColour and the Brain (part 2 of 3) – Colour Preference
Imagine a bottle of dark brown and olive green liquid. Now imagine a bottle of light blue liquid. Which would you prefer to drink? Most people would answer the light blue liquid. And in this blog post we will attempt to explain why. Lets start by asking: What is Colour? Colour is our brain’s interpretation of light. Our eyes focus light through the lens onto the retina. There, rods and cones (light-sensitive photoreceptor cells) absorb the light. Cones are essentially what perceive colour, and are sensitive to wavelengths of visible light which we perceive as red green and blue. Our neuronal...
Read MoreThe Date is a Lie
Check the first three posts ever made on this blog (the three before this one) and look specifically at the dates. If you haven’t noticed, up to now all posts are approximately two weeks apart. But it’s all a lie! All four of these blog posts have had their dates altered to create the impression that this blog has already been around for two months as of this post. This strategy allows you to frame your business in a desired way, in order to create a certain type of impression. There are many situations where you may want your business to appear to have real-world experience and be well...
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