How to Manipulate Men
One goal of many marketing campaigns is to convince potential customers to either sign up for a service or purchase a product. If your product is not a “need” like water or food, you are essentially hoping they will “want” it right away. This is associated with short-term-oriented thinking. Luckily, it is very easy to convince men to make short-term-oriented decisions. In almost all animals, there are mechanisms in the brain controlling an individual’s chances of valuing present gains over future gains. For example when the wings of worker bees wear, or when they get an infectious disease...
Read MoreWhy Age Matters
When deciding on whether or not to purchase a product, do you prefer: 1. Knowing lots of information about the product? Or 2. Knowing that lots of people use and like the product? If you picked option 1, you are probably over 30 years old. If you picked option 2, you are probably under 30. When designing an online marketing campaign it is very important that you take the age of your target market into account. Dr. Nelson Barber at the University of New Hampshire researched the differences in consumer habits between generation X and Y [see During Critical…] Generation X are those born between...
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