Posts Tagged "colour"

Colour and the Brain (part 3 of 3) – Which Colours to Use

Posted by on Apr 4, 2017 in Blog Post, Neuromarketing

This is Calm                   This is Passionate                     This is Forbidding  Do you think the above statements go with the colours they are written in? Probably not if you are from a Western culture. If you have read the two previous parts of this 3-part post, you have learned about how our preferences for colours are most likely due to a combination of genetics, life-experience, culture, and immediate environment.  Applying this to your e-marketing campaign can be difficult. The first thing you need to decide is:  What cultural groups are part of your target market? Cultural...

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Colour and the Brain (part 2 of 3) – Colour Preference

Posted by on Mar 25, 2017 in Blog Post, Neuromarketing

Imagine a bottle of dark brown and olive green liquid. Now imagine a bottle of light blue liquid. Which would you prefer to drink? Most people would answer the light blue liquid. And in this blog post we will attempt to explain why. Lets start by asking: What is Colour? Colour is our brain’s interpretation of light. Our eyes focus light through the lens onto the retina. There, rods and cones (light-sensitive photoreceptor cells) absorb the light. Cones are essentially what perceive colour, and are sensitive to wavelengths of visible light which we perceive as red green and blue. Our neuronal...

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Colour and the Brain (part 1 of 3) – Red

Posted by on Mar 12, 2017 in Blog Post, Neuromarketing

Look at the following colours and rate them from 1-10, where 1 means greatly dislike and 10 means love. Blue         Green         Yellow        Pink        Purple        Red Which colours are your favourite? And which don’t you like? If you did not rate all the colours equally, you now know for sure that colour matters.  Different colours activate different parts of the human brain, and create different emotional experiences.  Knowing what colours are associated with certain emotions, and utilizing them, can give your website and marketing campaign a strategic advantage. One example...

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