How to Manipulate Men
One goal of many marketing campaigns is to convince potential customers to either sign up for a service or purchase a product. If your product is not a “need” like water or food, you are essentially hoping they will “want” it right away. This is associated with short-term-oriented thinking. Luckily, it is very easy to convince men to make short-term-oriented decisions. In almost all animals, there are mechanisms in the brain controlling an individual’s chances of valuing present gains over future gains. For example when the wings of worker bees wear, or when they get an infectious disease...
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Congratulations, read below and claim your reward: Knowledge. When Advertisements Become a Game If you have regularly used the internet in the past decade, you may have come across some web advertisements that ask you to shoot a target, throw a basketball into a hoop, click a picture multiple times, or interact with the advertisement in some way other than just clicking it. This form of marketing uses short games to create a temptation for “winning”, whether it be simply completing the game, gaining a high score, or attaining a special reward (like a coupon for winning). Upon seeing these...
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