Discover relevant neuromarketing and optimization strategies to help expand your business and find new markets. We attempt to provide entertaining and easy to understand posts that are designed to inform you of the most effective and cutting edge techniques.
Feel free to contact us if you have any questions or find any errors in our posts.
Please also be aware that many posts oversimplify concepts in order to make them understandable to those without a background in neuroscience or psychology. If you intend to use these strategies for your business, consider discussing them with us first, to ensure they are viable for your specific situation.
Language and Moral Decision Making
Imagine you are on a bridge, and see a runaway train shooting down the railway tracks towards five workers who are unable to hear or see the train coming. A large man is sitting on the bridge, and if you push him off (killing him but stopping the train early) you can save the five people. Would you push him to save five people? Now imagine the same scenario, with a runaway train about to hit five workers. But this time, you are at the side of the tracks, and by pulling a switch you can change the direction of the train. However, there is one...
read moreWhat’s behind the pole?
Want to know what’s in the above picture? Scroll down to find out! Curiosity Based E-marketing What is it?: Curiosity based E-marketing is a tactic that takes advantage of natural human curiosity in order to draw attention to your product or service. Where it works best: The best time to use curiosity based tactics is when trying to attract potential customers to view your product or service, be it a website, social media page or blog. Therefore, using the tactic on website banners, social media advertisements, and similar mediums, tends to...
read moreHow to Manipulate Men
One goal of many marketing campaigns is to convince potential customers to either sign up for a service or purchase a product. If your product is not a “need” like water or food, you are essentially hoping they will “want” it right away. This is associated with short-term-oriented thinking. Luckily, it is very easy to convince men to make short-term-oriented decisions. In almost all animals, there are mechanisms in the brain controlling an individual’s chances of valuing present gains over future gains. For example when the wings of worker...
read moreWhy Age Matters
When deciding on whether or not to purchase a product, do you prefer: 1. Knowing lots of information about the product? Or 2. Knowing that lots of people use and like the product? If you picked option 1, you are probably over 30 years old. If you picked option 2, you are probably under 30. When designing an online marketing campaign it is very important that you take the age of your target market into account. Dr. Nelson Barber at the University of New Hampshire researched the differences in consumer habits between generation X and Y [see...
read moreColour and the Brain (part 3 of 3) – Which Colours to Use
This is Calm This is Passionate This is Forbidding Do you think the above statements go with the colours they are written in? Probably not if you are from a Western culture. If you have read the two previous parts of this 3-part post, you have learned about how our preferences for colours are most likely due to a combination of genetics, life-experience, culture, and immediate environment. Applying this to your e-marketing campaign can be difficult. The first thing you need to decide is: What cultural...
read moreColour and the Brain (part 2 of 3) – Colour Preference
Imagine a bottle of dark brown and olive green liquid. Now imagine a bottle of light blue liquid. Which would you prefer to drink? Most people would answer the light blue liquid. And in this blog post we will attempt to explain why. Lets start by asking: What is Colour? Colour is our brain’s interpretation of light. Our eyes focus light through the lens onto the retina. There, rods and cones (light-sensitive photoreceptor cells) absorb the light. Cones are essentially what perceive colour, and are sensitive to wavelengths of visible light...
read moreColour and the Brain (part 1 of 3) – Red
Look at the following colours and rate them from 1-10, where 1 means greatly dislike and 10 means love. Blue Green Yellow Pink Purple Red Which colours are your favourite? And which don’t you like? If you did not rate all the colours equally, you now know for sure that colour matters. Different colours activate different parts of the human brain, and create different emotional experiences. Knowing what colours are associated with certain emotions, and utilizing them, can give your website and marketing...
read moreThe Date is a Lie
Check the first three posts ever made on this blog (the three before this one) and look specifically at the dates. If you haven’t noticed, up to now all posts are approximately two weeks apart. But it’s all a lie! All four of these blog posts have had their dates altered to create the impression that this blog has already been around for two months as of this post. This strategy allows you to frame your business in a desired way, in order to create a certain type of impression. There are many situations where you may want your business to...
read moreClick Here for a Reward!
Congratulations, read below and claim your reward: Knowledge. When Advertisements Become a Game If you have regularly used the internet in the past decade, you may have come across some web advertisements that ask you to shoot a target, throw a basketball into a hoop, click a picture multiple times, or interact with the advertisement in some way other than just clicking it. This form of marketing uses short games to create a temptation for “winning”, whether it be simply completing the game, gaining a high score, or attaining a special...
read moreAfter reading this, would you consider it to be a great post? Or an amazing post?
In the previous post we discussed how context can affect how individuals make decisions. The experiment by the Carnegie Mellon University team that showed this did not stop there however. They also tested how phrasing can affect an individual’s likelihood to divulge information [See The Best of Strangers]. For example you could ask someone a question in 3 ways: 1. “have you ever done hard drugs” 2. Rate the following from 1 to 10, where 1 is not ethical and 10 is very ethical, only if you have engaged in it. “doing hard drugs” 3. Rate the...
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