Posts Tagged "morality"

Language and Moral Decision Making

Posted by on Jun 18, 2017 in Blog Post, Neuromarketing

Imagine you are on a bridge, and see a runaway train shooting down the railway tracks towards five workers who are unable to hear or see the train coming.  A large man is sitting on the bridge, and if you push him off (killing him but stopping the train early) you can save the five people. Would you push him to save five people? Now imagine the same scenario, with a runaway train about to hit five workers. But this time, you are at the side of the tracks, and by pulling a switch you can change the direction of the train. However, there is one worker on the other set of tracks that would end...

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