Posts Tagged "framing"

Language and Moral Decision Making

Posted by on Jun 18, 2017 in Blog Post, Neuromarketing

Imagine you are on a bridge, and see a runaway train shooting down the railway tracks towards five workers who are unable to hear or see the train coming.  A large man is sitting on the bridge, and if you push him off (killing him but stopping the train early) you can save the five people. Would you push him to save five people? Now imagine the same scenario, with a runaway train about to hit five workers. But this time, you are at the side of the tracks, and by pulling a switch you can change the direction of the train. However, there is one worker on the other set of tracks that would end...

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The Date is a Lie

Posted by on Feb 28, 2017 in Blog Post, Neuromarketing

Check the first three posts ever made on this blog (the three before this one) and look specifically at the dates. If you haven’t noticed, up to now all posts are approximately two weeks apart. But it’s all a lie! All four of these blog posts have had their dates altered to create the impression that this blog has already been around for two months as of this post. This strategy allows you to frame your business in a desired way, in order to create a certain type of impression.  There are many situations where you may want your business to appear to have real-world experience and be well...

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