Posts made in January, 2017

After reading this, would you consider it to be a great post? Or an amazing post?

Posted by on Jan 18, 2017 in Blog Post, Neuromarketing

In the previous post we discussed how context can affect how individuals make decisions. The experiment by the Carnegie Mellon University team that showed this did not stop there however. They also tested how phrasing can affect an individual’s likelihood to divulge information [See The Best of Strangers]. For example you could ask someone a question in 3 ways: 1. “have you ever done hard drugs” 2. Rate the following from 1 to 10, where 1 is not ethical and 10 is very ethical, only if you have engaged in it. “doing hard drugs” 3. Rate the following from 1 to 10, where 1 is not ethical and 10...

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Welcome to Neurocepi

Posted by on Jan 6, 2017 in Blog Post, Neuromarketing

If an individual was asked sensitive and private questions in an online survey, would they be more likely to answer truthfully if: A. The site was a clean, professional looking site with a well known name and a well designed layout? B. The site was  called “R U BaD?” with a horribly designed unprofessional layout and random advertisements all over the page? Remember your answer and we will get back to it soon. Welcome to A Light in the Rain Ltd’s blog: Neurocepi.  Our goal is to provide education and knowledge on neuromarketing techniques and research, which can be practically applied in the...

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