Colour and the Brain (part 2 of 3) – Colour Preference
Imagine a bottle of dark brown and olive green liquid. Now imagine a bottle of light blue liquid. Which would you prefer to drink? Most people would answer the light blue liquid. And in this blog post we will attempt to explain why. Lets start by asking: What is Colour? Colour is our brain’s interpretation of light. Our eyes focus light through the lens onto the retina. There, rods and cones (light-sensitive photoreceptor cells) absorb the light. Cones are essentially what perceive colour, and are sensitive to wavelengths of visible light which we perceive as red green and blue. Our neuronal...
Read MoreColour and the Brain (part 1 of 3) – Red
Look at the following colours and rate them from 1-10, where 1 means greatly dislike and 10 means love. Blue Green Yellow Pink Purple Red Which colours are your favourite? And which don’t you like? If you did not rate all the colours equally, you now know for sure that colour matters. Different colours activate different parts of the human brain, and create different emotional experiences. Knowing what colours are associated with certain emotions, and utilizing them, can give your website and marketing campaign a strategic advantage. One example...
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