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The Art of Neuromarketing
Neuromarketing is a complicated art, relying on a combination of behavioural sciences and traditional marketing that borrows knowledge from academic fields such as neuroscience, psychology, economics, cultural anthropology, business, and political science. Through the use of...
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Neuromarketing and the Web
Neuromarketing is an effective tool which can benefit nearly all aspects of a business. However, it is especially useful when it comes to your business’ online presence. Websites, social media, and apps, all provide the opportunity to track exactly what customers are doing. And...
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"An understanding of the mind leads to an understanding of the market"
Optimize your business with neuroscience and psychology
The Art of Neuromarketing
Neuromarketing is a complicated art, relying on a combination of behavioural sciences and traditional marketing that borrows knowledge from academic fields such as neuroscience, psychology, economics, cultural anthropology, business, and political science.
Blog
Discover relevant neuromarketing and optimization strategies to help expand your business and find new markets. We attempt to provide entertaining and easy to understand posts that are designed to inform you of the most effective and cutting edge techniques.
A Light in the Rain
A Light in the Rain Ltd. is a trusted Canadian business specializing in science based marketing. Using research from neuroscience, psychology and various other fields, we help optimize our clients’ online presence, develop websites and apps, design successful marketing strategies, and provide training in behavioural sciences.
Neurocepi is an informational blog on neuromarketing strategies, run by A Light in the Rain Ltd. If you have any comments or questions, feel free to contact us.
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