"An understanding of the mind leads to an understanding of the market"

Optimize your business with neuroscience and psychology

The Art of Neuromarketing

Neuromarketing is a complicated art, relying on knowledge of human behaviour, culture, business, economics, and more. Through the use of science and an understanding of the brain, it removes much of the costly guesswork involved in both offline and online marketing.  


Discover relevant neuromarketing and optimization strategies to help expand your business and discover new markets.  We attempt to provide entertaining and easy to understand posts that are designed to inform you of the most effective and cutting edge techniques.

A Light in the Rain

A Light in the Rain Ltd. is a trusted Canadian business specializing  in science based eMarketing. Using research from neuroscience, psychology and various other fields, we help optimize our client’s online presence, develop websites and apps, and design successful marketing strategies.