"An understanding of the mind leads to an understanding of the market"

Optimize your business with neuroscience and psychology

The Art of Neuromarketing

Neuromarketing is a complicated art, relying on a combination of behavioural sciences and traditional marketing that borrows knowledge from academic fields such as neuroscience, psychology, economics, cultural anthropology, business, and political science.


Discover relevant neuromarketing and optimization strategies to help expand your business and find new markets.  We attempt to provide entertaining and easy to understand posts that are designed to inform you of the most effective and cutting edge techniques.

A Light in the Rain

A Light in the Rain Ltd. is a trusted Canadian business specializing in science based marketing. Using research from neuroscience, psychology and various other fields, we help optimize our clients’ online presence, develop websites and apps, design successful marketing strategies, and provide training in behavioural sciences.