Why Age Matters
When deciding on whether or not to purchase a product, do you prefer: 1. Knowing lots of information about the product? Or 2. Knowing that lots of people use and like the product? If you picked option 1, you are probably over 30 years old. If you picked option 2, you are probably under 30. When designing an online marketing campaign it is very important that you take the age of your target market into account. Dr. Nelson Barber at the University of New Hampshire researched the differences in consumer habits between generation X and Y [see During Critical…] Generation X are those born between...
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