How to Manipulate Men
One goal of many marketing campaigns is to convince potential customers to either sign up for a service or purchase a product. If your product is not a “need” like water or food, you are essentially hoping they will “want” it right away. This is associated with short-term-oriented thinking. Luckily, it is very easy to convince men to make short-term-oriented decisions. In almost all animals, there are mechanisms in the brain controlling an individual’s chances of valuing present gains over future gains. For example when the wings of worker bees wear, or when they get an infectious disease...
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