Why Age Matters
When deciding on whether or not to purchase a product, do you prefer: 1. Knowing lots of information about the product? Or 2. Knowing that lots of people use and like the product? If you picked option 1, you are probably over 30 years old. If you picked option 2, you are probably under 30. When designing an online marketing campaign it is very important that you take the age of your target market into account. Dr. Nelson Barber at the University of New Hampshire researched the differences in consumer habits between generation X and Y [see During Critical…] Generation X are those born between...
Read MoreColour and the Brain (part 3 of 3) – Which Colours to Use
This is Calm This is Passionate This is Forbidding Do you think the above statements go with the colours they are written in? Probably not if you are from a Western culture. If you have read the two previous parts of this 3-part post, you have learned about how our preferences for colours are most likely due to a combination of genetics, life-experience, culture, and immediate environment. Applying this to your e-marketing campaign can be difficult. The first thing you need to decide is: What cultural groups are part of your target market? Cultural...
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