Language and Moral Decision Making
Imagine you are on a bridge, and see a runaway train shooting down the railway tracks towards five workers who are unable to hear or see the train coming. A large man is sitting on the bridge, and if you push him off (killing him but stopping the train early) you can save the five people. Would you push him to save five people? Now imagine the same scenario, with a runaway train about to hit five workers. But this time, you are at the side of the tracks, and by pulling a switch you can change the direction of the train. However, there is one worker on the other set of tracks that would end...
Read MoreWhat’s behind the pole?
Want to know what’s in the above picture? Scroll down to find out! Curiosity Based E-marketing What is it?: Curiosity based E-marketing is a tactic that takes advantage of natural human curiosity in order to draw attention to your product or service. Where it works best: The best time to use curiosity based tactics is when trying to attract potential customers to view your product or service, be it a website, social media page or blog. Therefore, using the tactic on website banners, social media advertisements, and similar mediums, tends to produce the best results. How you can use it: When...
Read MoreColour and the Brain (part 2 of 3) – Colour Preference
Imagine a bottle of dark brown and olive green liquid. Now imagine a bottle of light blue liquid. Which would you prefer to drink? Most people would answer the light blue liquid. And in this blog post we will attempt to explain why. Lets start by asking: What is Colour? Colour is our brain’s interpretation of light. Our eyes focus light through the lens onto the retina. There, rods and cones (light-sensitive photoreceptor cells) absorb the light. Cones are essentially what perceive colour, and are sensitive to wavelengths of visible light which we perceive as red green and blue. Our neuronal...
Read MoreColour and the Brain (part 1 of 3) – Red
Look at the following colours and rate them from 1-10, where 1 means greatly dislike and 10 means love. Blue Green Yellow Pink Purple Red Which colours are your favourite? And which don’t you like? If you did not rate all the colours equally, you now know for sure that colour matters. Different colours activate different parts of the human brain, and create different emotional experiences. Knowing what colours are associated with certain emotions, and utilizing them, can give your website and marketing campaign a strategic advantage. One example...
Read MoreClick Here for a Reward!
Congratulations, read below and claim your reward: Knowledge. When Advertisements Become a Game If you have regularly used the internet in the past decade, you may have come across some web advertisements that ask you to shoot a target, throw a basketball into a hoop, click a picture multiple times, or interact with the advertisement in some way other than just clicking it. This form of marketing uses short games to create a temptation for “winning”, whether it be simply completing the game, gaining a high score, or attaining a special reward (like a coupon for winning). Upon seeing these...
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