Colour and the Brain (part 2 of 3) – Colour Preference
Imagine a bottle of dark brown and olive green liquid. Now imagine a bottle of light blue liquid. Which would you prefer to drink? Most people would answer the light blue liquid. And in this blog post we will attempt to explain why. Lets start by asking: What is Colour? Colour is our brain’s interpretation of light. Our eyes focus light through the lens onto the retina. There, rods and cones (light-sensitive photoreceptor cells) absorb the light. Cones are essentially what perceive colour, and are sensitive to wavelengths of visible light which we perceive as red green and blue. Our neuronal...
Read MoreColour and the Brain (part 1 of 3) – Red
Look at the following colours and rate them from 1-10, where 1 means greatly dislike and 10 means love. Blue Green Yellow Pink Purple Red Which colours are your favourite? And which don’t you like? If you did not rate all the colours equally, you now know for sure that colour matters. Different colours activate different parts of the human brain, and create different emotional experiences. Knowing what colours are associated with certain emotions, and utilizing them, can give your website and marketing campaign a strategic advantage. One example...
Read MoreThe Date is a Lie
Check the first three posts ever made on this blog (the three before this one) and look specifically at the dates. If you haven’t noticed, up to now all posts are approximately two weeks apart. But it’s all a lie! All four of these blog posts have had their dates altered to create the impression that this blog has already been around for two months as of this post. This strategy allows you to frame your business in a desired way, in order to create a certain type of impression. There are many situations where you may want your business to appear to have real-world experience and be well...
Read MoreClick Here for a Reward!
Congratulations, read below and claim your reward: Knowledge. When Advertisements Become a Game If you have regularly used the internet in the past decade, you may have come across some web advertisements that ask you to shoot a target, throw a basketball into a hoop, click a picture multiple times, or interact with the advertisement in some way other than just clicking it. This form of marketing uses short games to create a temptation for “winning”, whether it be simply completing the game, gaining a high score, or attaining a special reward (like a coupon for winning). Upon seeing these...
Read MoreAfter reading this, would you consider it to be a great post? Or an amazing post?
In the previous post we discussed how context can affect how individuals make decisions. The experiment by the Carnegie Mellon University team that showed this did not stop there however. They also tested how phrasing can affect an individual’s likelihood to divulge information [See The Best of Strangers]. For example you could ask someone a question in 3 ways: 1. “have you ever done hard drugs” 2. Rate the following from 1 to 10, where 1 is not ethical and 10 is very ethical, only if you have engaged in it. “doing hard drugs” 3. Rate the following from 1 to 10, where 1 is not ethical and 10...
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