![\"xcuriosity1\"](\"http:\/\/www.neurocepi.com\/wp-content\/uploads\/2014\/06\/xcuriosity1.jpg\")
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Want to know what\u2019s in the above picture? Scroll down to find out!<\/strong><\/p>\n Curiosity Based E-marketing What is it?:\u00a0<\/strong>Curiosity based E-marketing is a tactic that takes advantage of natural human curiosity in order to draw attention to your product or service.<\/p>\n Where it works best:<\/strong>\u00a0The best time to use curiosity based tactics is when trying to attract potential customers to view your product or service, be it a website, social media page or blog.\u00a0 Therefore, using the tactic on website banners, social media advertisements, and similar mediums, tends to produce the best results.<\/p>\n How you can use it:<\/strong>\u00a0When creating an advertisement such as a web banner or a Facebook advertisement, figure out who your target market is (who will be viewing the advertisements and who you suspect is most likely to want your product\/service).\u00a0 Then determine what that group would be most curious about.\u00a0 For example, if you are selling educational services you might have a banner with a brain-teaser or puzzle and three multiple choice answers.\u00a0 Or, if you are selling travel services you might have a picture of a unique tourist attraction.\u00a0 Your goal is to create an advertisement that will pique people\u2019s interest enough to get them to click your ad.<\/p>\n The result:<\/strong>\u00a0If you succeed in creating an advertisement that piques people\u2019s curiosity, they will visit your website regardless of their desire for your product\/service (to satiate that curiosity).\u00a0 At this point you can use other neuromarketing tactics on your website in order to retain potential customers and generate purchases. Note: the neuroscience behind curiosity is complex and is actively being studied and expanded upon. This is an over-simplification for the purpose of gaining a basic understanding.<\/span><\/p>\n Curiosity is not just a human trait, but a basic emotion common to numerous animals including apes, cats, fish, reptiles and even insects.\u00a0 \u00a0Simplistically it creates a desire to discover or clarify the unknown.\u00a0 A modern fMRI study at Cal Tech has shown that the striatum is linked to this desire [see: The Wick in the Candle of Learning].\u00a0 The striatum (a part of the forebrain) can be split into 2 sections, one being known as the caudate nucleus. \u00a0When individuals read questions, their level of curiosity is correlated with activity in the caudate. \u00a0For example, this study demonstrated that when an individual has an incorrect answer corrected, there is brain activation in reward and memory-related regions. In other studies, neuroscientists noticed that the striatum lit up more just before getting an answer where the individual hoped to be rewarded, than it did after [see: Wired to Wonder].\u00a0 Essentially what this means is that right when we think we can find out an answer, our brain (partly due to\u00a0the striatum) pushes us to take risks and to pursue those answers. This is accomplished through neurochemical actions such as increased dopamine release.<\/p>\n The Cal Tech study suggests that if people are very curious about something (e.g. they don\u2019t think they know the answer) they will go out of their way to find an answer.\u00a0 This may mean they invest more time, or spend resources they have that are limited, in an attempt to find the answer.\u00a0 Further the study shows that a small amount of knowledge piques curiosity. In other words, knowing a bit about something makes you more curious and increases your desire to know more. \u00a0Other studies show that if you are personally invested in a curiosity (like a student finding out midterm grades) you will be more driven to find the answer and produce larger amounts of dopamine prior to arriving at that answer.<\/p>\n The Cal Tech study also suggests via experimentation, that if\u00a0you pose a question someone is curious about and they guess wrong, learning the correct answer will stimulate enhanced memory retention. Knowing this, you could devise questions intended to elicit incorrect answers, then show a surprising correct answer which you would like potential customers to remember.\u00a0 To get potential customers to take part in these questions, presenting a small bit of knowledge beforehand may help.\u00a0 For example, let\u2019s say a zoo wanted to advertise their new flamingo exhibit.\u00a0 they may have a rolling banner with facts on flamingos and then a multiple-choice question about a surprising fact such as \u201cFlamingos are pink because? a: genetics, b: diet, c: the sun, d: spray paint\u201d (the answer is b, they feed on brine shrimp and plankton which have carotenoid proteins that turn them pink).<\/p>\n While informative, much of this is oversimplified.\u00a0 Our brains are incredibly complex and neuroscientists still do not fully understand how they work. \u00a0The reality is that curiosity is derived from numerous neurological processes, many of which we have not yet become aware of.\u00a0 Thus, we can\u2019t just say that curiosity exists in the striatum.\u00a0 For example, curiosity often comes coupled with emotion, be it good or bad.\u00a0 And emotion is seemingly a result of entirely different networks of the brain.\u00a0 However, the basic understanding of curiosity that we discussed will allow you to reach more clients, generate more purchases, and increase your profits.<\/p>\n Sources Cited \/ Further\u00a0Research:<\/span><\/strong><\/p>\n The Wick in the Candle of Learning: Epistemic Curiosity Activated Reward Circuitry and Enhances Memory<\/span>\u00a0\u2013 Min Jeong Kang, Ming Hsu, Ian M. Krajbich et al, –\u00a0http:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=1308286 Copyright A Light in the Rain Ltd. 2017<\/p>\n I’ts a Giraffe! From the Toronto Zoo<\/strong><\/p>\n Did you scroll down before reading the post? Many people do. If so,\u00a0you demonstrated the power of curiosity based e-marketing for yourself.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Want to know what\u2019s in the above picture? Scroll down to find out! Curiosity Based E-marketing What is it?:\u00a0Curiosity based E-marketing is a tactic that takes advantage of natural human curiosity in order to draw attention to your product or service. Where it works best:\u00a0The best time to use curiosity based tactics is when trying […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[6,10,8,7],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-blog-post","category-neuromarketing","tag-neuromarketing-2","tag-neuroscience","tag-research","tag-web"],"_links":{"self":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177"}],"version-history":[{"count":6,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":260,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts\/177\/revisions\/260"}],"wp:attachment":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nThe Neuroscience:<\/strong><\/p>\n
\n<\/a>Wired to Wonder<\/span>\u00a0\u2013 Todd Kashdan –\u00a0http:\/\/greatergood.berkeley.edu\/article\/item\/wired_to_wonder\/<\/a><\/p>\n![\"xcuriosity2\"](\"http:\/\/www.neurocepi.com\/wp-content\/uploads\/2014\/06\/xcuriosity2.jpg\")
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