Check the first three posts ever made on this blog (the three before this one) and look specifically at the dates.<\/p>\n
If you haven\u2019t noticed, up to now all posts are\u00a0approximately two weeks apart.<\/p>\n
But it\u2019s all a lie! All four of these blog posts have had their dates\u00a0altered to create the impression that this blog has already been around for two months as of this post.<\/p>\n
This strategy\u00a0allows you to frame your business in a desired way, in order to create a certain type of impression. \u00a0There are many situations where you may want your business to appear to have real-world experience and be well established, even if it is brand new and has no clients. Conversely, you may want your year-old well established business to look new and updated. Context matters a lot, and there are many ways to manipulate perception.<\/p>\n
We\u2019re sorry we lied about the dates, but we wanted to demonstrate exactly how easy it is to \u201cframe\u201d a business in an alternate way. We hope our practical example has shown you\u00a0that small changes can affect how customers will\u00a0perceive\u00a0your business.<\/p>\n
PLEASE NOTE:<\/strong> Copyright A Light in the Rain Ltd. 2017.<\/p>\n","protected":false},"excerpt":{"rendered":" Check the first three posts ever made on this blog (the three before this one) and look specifically at the dates. If you haven\u2019t noticed, up to now all posts are\u00a0approximately two weeks apart. But it\u2019s all a lie! All four of these blog posts have had their dates\u00a0altered to create the impression that this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[13,6,14],"class_list":["post-141","post","type-post","status-publish","format-standard","hentry","category-blog-post","category-neuromarketing","tag-framing","tag-neuromarketing-2","tag-perception"],"_links":{"self":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141"}],"version-history":[{"count":4,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts\/141\/revisions"}],"predecessor-version":[{"id":227,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=\/wp\/v2\/posts\/141\/revisions\/227"}],"wp:attachment":[{"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.neurocepi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThere can be a fine line between manipulating context, and false advertisement.\u00a0 Always consult a lawyer before using this strategy to ensure you are not breaking any laws, and following all advertising standards legally required.<\/p>\n