Posts Tagged "research"

Colour and the Brain (part 1 of 3) – Red

Posted by on Mar 12, 2017 in Blog Post, Neuromarketing

Look at the following colours and rate them from 1-10, where 1 means greatly dislike and 10 means love. Blue         Green         Yellow        Pink        Purple        Red Which colours are your favourite? And which don’t you like? If you did not rate all the colours equally, you now know for sure that colour matters.  Different colours activate different parts of the human brain, and create different emotional experiences.  Knowing what colours are associated with certain emotions, and utilizing them, can give your website and marketing campaign a strategic advantage. One example...

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Click Here for a Reward!

Posted by on Feb 11, 2017 in Blog Post, Neuromarketing

Congratulations, read below and claim your reward: Knowledge. When Advertisements Become a Game If you have regularly used the internet in the past decade, you may have come across some web advertisements that ask you to shoot a target, throw a basketball into a hoop, click a picture multiple times, or interact with the advertisement in some way other than just clicking it.  This form of marketing uses short games to create a temptation for “winning”, whether it be simply completing the game, gaining a high score, or attaining a special reward (like a coupon for winning).  Upon seeing these...

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After reading this, would you consider it to be a great post? Or an amazing post?

Posted by on Jan 18, 2017 in Blog Post, Neuromarketing

In the previous post we discussed how context can affect how individuals make decisions. The experiment by the Carnegie Mellon University team that showed this did not stop there however. They also tested how phrasing can affect an individual’s likelihood to divulge information [See The Best of Strangers]. For example you could ask someone a question in 3 ways: 1. “have you ever done hard drugs” 2. Rate the following from 1 to 10, where 1 is not ethical and 10 is very ethical, only if you have engaged in it. “doing hard drugs” 3. Rate the following from 1 to 10, where 1 is not ethical and 10...

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Welcome to Neurocepi

Posted by on Jan 6, 2017 in Blog Post, Neuromarketing

If an individual was asked sensitive and private questions in an online survey, would they be more likely to answer truthfully if: A. The site was a clean, professional looking site with a well known name and a well designed layout? B. The site was  called “R U BaD?” with a horribly designed unprofessional layout and random advertisements all over the page? Remember your answer and we will get back to it soon. Welcome to A Light in the Rain Ltd’s blog: Neurocepi.  Our goal is to provide education and knowledge on neuromarketing techniques and research, which can be practically applied in the...

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